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Privacy Policy

Proper Labs, Inc. (“Proper” or “we”) respects the right to privacy of all users of our website (the “Site”). We are committed to keeping any and all collected information and information that you provide to us confidential, secure and private. This statement explains our online information practices.

This Privacy Policy Agreement shall govern any and all data collection and usage through the use of By visiting, making a purchase from, or otherwise using the Site, you acknowledge that you agree with this Privacy Policy. In addition, your continued use of the Site following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement and acceptance of such changes. If you do not agree with this Privacy Policy, please do not provide us with any Personal Information (as defined below) and please refrain from using our Site.

Information Collected

We collect information that you provide to us, including:

  • Individual Information: Examples of personal information that we collect may include, but are not limited to your [name, address, telephone number, and email address, birth date, gender, and race] that you provide to Proper, and other personally identifiable information. This Site shall only collect information that you knowingly and willingly provide by way of surveys, completed purchase or registration forms, and emails. We refer to this information as “Personally Identifiable Information.”  We use Personally Identifiable Information only for the purpose for which it was requested and any additional uses specifically provided on this Site.
  • Device Information: Examples of device information we collect may include, but are not limited to, information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.  Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.  We refer to this information as “Device Information.”  We use Device Information to assist us in providing and maintaining superior quality service.
  • Order Information:  When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”  We use Order Information we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  We also use Order Information to communicate with you, screen our orders for potential risk or fraud, and, when in line with your preferences you have shared with us, provide you with information or advertising relating to our products and/or services.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Personally Identifiable Information, Device Information and Order Information.  It is the intent of this Site to use Personal Information only for the purpose for which it was requested and any additional uses specifically provided on this Site.

Uses of Your Information

We may use your Personal Information to:

  • Provide, and to communicate with you about our products and services.
  • Transfer Personal Information to our contracted providers, or other persons or entities working on your behalf.
  • Transfer this Personal Information, as well as other information collected on the Site, to outside contractors, auditors, consultants or others engaged by Proper to assist in providing financial or operational activities on Proper’s behalf, including technical and processing services and analysis of Site performance.
  • Register and service your online account.
  • Contact you in response to requests you send to Proper.
  • Process, fulfill and administer transactions and orders for products and services ordered by you.
  • Provide targeted behavioral advertising, on both our website and other websites.

In addition, your Personal Information may be used for sending communications to you in relation to the services or products provided by Proper. Your email address may be used for marketing purposes, but no information regarding any services or products we provide to you will be disclosed. We may also be in contact with you with regards to completing surveys and/or research questionnaires related to your opinion of current or potential future services that may be offered. Please see below on how to opt out of such communications.

We do not sell, trade or rent your identifying information with third parties unless we receive your prior permission or we are required to do so by law, or we have a good faith belief that such disclosure is necessary to comply with a current judicial proceeding, a court order, a legal process served on Proper or to resolve any potential fraud or perceived irregularity in any audits of the accuracy of any documentation or information submitted to Proper by you or on your behalf, as deemed appropriate by Proper.

We may be required or permitted by law to share your Personal Information, without prior notice to you, under certain circumstances including reporting adverse reactions to certain items, product recalls, preventing disease and for health research purposes. In accordance with applicable laws and/or in a good faith effort, we may disclose your Personal Information, without prior notice to you, to maintain, safeguard and/or preserve all the rights and/or property of Proper and perform under demanding conditions in an effort to safeguard the personal safety of users of the Site and/or the general public.

Google Analytics

We use a tool called “Google Analytics” to collect information about use of this Site. Google Analytics collects information such as how often users visit this Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. We use the information we get from Google Analytics only to improve this Site. Google Analytics collects only the IP address assigned to you on the date you visit this Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. Please see Section titled “Cookies”.

Contests and Sweepstakes

We may operate contests, sweepstakes, or other promotions (each, a “Promotion”) through our Site, which may require registration on our Site or through our social media channels in order to enter. Your Personal Information may be used by us to contact you for winner notification, prize delivery confirmation, or other promotional purposes. Your entry may also result in your being added to our marketing lists. If you win a Promotion, your acceptance of a prize may require you (unless prohibited by law) to allow us to post publicly some of your Personal Information on our Site or elsewhere, such as on a winner’s page.

SMS/MMS Mobile Messaging Marketing Program

We may use your telephone number for the purpose of sending you SMS messaging related to marketing messages, order and shipping confirmations, and other order updates if you have opted in to receive such messaging. You may opt-out from receiving SMS messaging from us, at any time, by responding STOP to any of our messages.

Messaging will be sent by an automated system initiated by our third party messaging provider. We do not share your telephone number with third parties for the purposes of receiving third party marketing messages. We also will not send messages to you promoting the goods or services of third parties. For additional information regarding our SMS messaging program, please read our Terms of Service or reach out to us at the contact information below.

The California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, and is intended to protect the data of California residents.  If you are a resident of California, you have certain rights with respect to your data. We respond to all requests that we receive from individuals who wish to exercise their data protection rights in accordance with applicable data protection laws. You can contact us by sending an email or mail to our contact information listed below.

Rights that you may have, include: (1) requesting deletion of your information, (2) if you request that your account be deleted, you will lose access to all of our programs in which you are actively registered, (3) opting out from the sale of your information to third parties, (4) requesting disclosure of the personal information we have collected about you and the types of third parties with whom it has been shared, (5) requesting the portability of your information, (6) opting out from receiving marketing communications that we send you at any time (you can exercise this right by selecting the “unsubscribe” or “opt-out” link in the marketing emails we send you or you may update your email preferences by changing the settings in your account), or (7) requesting that we not sell your information, by clicking on the corresponding link on our website.  Every effort will be made to respond to a verified request within a reasonable time, or the time-frame required by law.  This Privacy Policy is strictly limited to the Site and has no effect on any other privacy policy(ies) that may govern the relationship between you and us in other contexts.


We may use “cookies”, beacons, pixel tags, or small text files or other similar technologies that are stored on your computer’s hard drive. Cookies ensure that our Site’s content is presented in the most effective manner for you and your computer. You can decline cookies by activating a setting on your browser. If you choose to decline cookies, this may limit the functionality of our Site.  Some tracking technologies may track your activities not only on our Sites, but on third party sites you visit after you leave our Sites, and some services may aggregate this information collected from many sites into a single profile.  Some of our third-party vendors may use cookies that track users across websites or over time.  [While we use cookies, we do not track our users across websites or over time.] Many web browsers allow for the use of a “Do Not Track” function to inform websites that you do not want your online activities tracked. This Site currently does not recognize the various web browser “Do Not Track” signals.

Storage of Personal Information in the United States

All of the information that you provide to Proper will be stored and processed in the United States. While you may access our Site from a location outside of the United States, you agree not to transfer any of your information to us from outside the United States. The laws in the United States may not offer the same degree of privacy protection as the laws in your jurisdiction.


We do not knowingly or specifically collect Personal Information from users under the age of 13 and no one under age 13 is authorized to submit any information, including Personal Information, on our Site. If you are a minor over age 13, some portions of the Site will require consent from your parent or guardian before you may use it. Parents or legal guardians of children under age 13 cannot agree to these terms on their behalf. If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system's database.

Links To Other Websites

The Site contains links to other websites that have information we believe may be of interest. We do not endorse these sites. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content of the sites or privacy practices employed by other sites. We encourage you to read the privacy policy of each site you visit that may collect information or ask you to disclose Personal Information. This Privacy Policy does not apply to information collected on external websites that may be linked to or through the Site.

Accessing, Correcting, or Deleting Your Information, and Opting Out Of Communications

You may review and edit the information we collected about you at any time by contacting us at the addresses below. If your information has been shared with or collected by a third party, as described elsewhere in this Policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.

All users and/or visitors to our website have the option to discontinue receiving communication from Proper and/or reserve the right to discontinue receiving communications by way of email or newsletters. To stop receiving print mail and/or email communications from us or to request access to, correct, or delete any Personal Information that you have provided to Proper, please contact using the contact information in the section below.

If you wish to unsubscribe or opt-out from any third party websites, you must go to that specific website to unsubscribe and/or opt-out.

Retention of Information

We may retain your Personal Information for as long as we deem reasonable or as long as required by law.

Policy Amendments

Proper reserves the right to modify, expand or remove portions of this Privacy Policy at any time. Changes to this Policy will be posted on our Site. Your continued use of our Site indicates your agreement with these modifications and updates. If you do not agree with the changes, then you should stop using our Site and notify us that you do not want your information used in accordance with the changes. If we make significant material changes in the way we handle Personal Information, we will send a notice to you at the email address that we have on file and/or by posting a prominent notice on our Site.

Contact Information

If you have any questions about this Privacy Policy, please feel free to contact us using one of the following options:

Email: [email protected]

Mailing Address: Proper Labs, Inc. 85 5th Avenue, 8th floor, New York NY 10003

Effective Date: July 6, 2020

Last Update: July 6, 2020